David A. Chapa's Experience:
Co-founder at ConneXion SpotApril 2014 - Present | Castle Rock
Investor and advisor to ConneXion Spot, a coworking business in southeast Denver
Senior Director, Global CTO at EMCMay 2015 - May 2016 | Worldwide
Lead the Global CTO organization for the Emerging Technologies Division.
CTE, Senior Director, Technology at Seagate CSSJanuary 2013 - May 2015 | Denver - San Francisco
As a member of the technical leadership team, work closely with the VP R&D and CTO, to help affect product and solutions in meaningful ways for the client community. Develop thought leadership and positioning for the company along with authoring white papers, blogs and technical presentations. Externally represent the office of CTO to the client and partner communities, analysts, and media.
Senior Director of Technology, Chief Technology Evangelist at QuantumOctober 2011 - 2013 | Worldwide
This worldwide role is the combination of engineering, traditional/technical marketing, sales and business development. Key constituents: -Customers -Business Partners -Sales organization/Channel Partners -Product Management/Marketing -Engineering The external voice of the office of CTO, David has successfully driven the creation and execution strategy to raise Quantum's product awareness and corporate profile, aligning with key sales plays, marketing campaigns and product groups. Key initiative: Leverage new media outlets, social networking, blogging, 1:1 and 1:Many meetings and speaking engagements worldwide. Sole responsibility for the creation and execution of the process and framework to develop Quantum's strategic technology vision. Working cross-functionally with the technical architects and product groups ensuring the needs of both the customer and the business needs are aligned. Notable accomplishments to date: -Developed and executed several strategic plans for the company: 1. Strategic Technology Vision 2. Customer Advisory Board 3. Strategic Technical Marketing -Authored 40% of all blogs -Doubled "share of ink" in 12 months -Directly involved in closing key sales wins -Company technical spokesperson
Senior Analyst and Consultant at Enterprise Strategy Group2010 - 2011 | Denver - Boston
Storage Industry Senior Analyst covering Data Protection with focus on Backup as a Service, Disaster Recovery/Business Continuity and High Availability solutions. Provide guidance, insight and business strategy consulting combined with forward looking market analysis for ESG clients, prospects and end-users. Author of Navigating the BaR Scene, a blog commentary on the data protection market. Develop research briefs and market landscape reports all focusing on data protection, specifically backup as a service (online backup), high availability, disaster recovery and business continuity. Assist clients in developing message framework, product strategies, market analysis, competitive positioning, strategic analysis, go-to-market strategies, marketing campaigns and all other aspects to help drive sales, marketing and brand awareness.
Director, DP Market Strategies/Global Alliance at NetAppOctober 2009 - 2010 | Denver - Sunnyvale
Leverage experience gained through leading the Backup/Recovery solutions team to include all of Data Protection. Work cross functionally providing vision and strategic positioning within adjacent markets, integrated solution options with major alliance partners and increase sales, channel and customer awareness. Maintain healthy investment with all major analysts in the IT storage community establishing solid relationships to better gain insights into market drivers. Developed a marketing model for Social Media using spatial learning techniques to ensure a healthy and consistent cadence and voice for all inbound and outbound marketing vehicles are leveraged for key messaging, covering all available avenues, segmented out by date, content type, and depth of content to final announcement.
Director, Data Protection at NetApp2008 - 2009 | Denver - Sunnyvale
Product line influence, while leading a team of marketing managers for the company's enterprise data protection portfolio, generating significant revenue impact across the product lines sold worldwide. As a team, we launched innovative data protection solutions of both software and hardware worldwide, quickly driving brand awareness, attacking new markets, and generating new business leading to an increase in annual profit growth in a highly competitive market. The challenge included redesigning the product marketing function to emphasize solutions targeting specific customer problems, leveraging channel and solution partners, hiring and managing top talent, creating a clearly positioned brand and a complete solution offering as well as a significant rework and net new creation of both collateral and field training materials to support the strategy moving forward. Plan development, review and roll-out of key field, channel and product programs. Strategic positioning of the entire data protection portfolio based on market research analysis, trends and customer feedback. o Engage Product Management, assisting in planning, articulate customer requirements o Trusted Advisor to senior executives and heads of business units on strategy, positioning and futures. o Directly manage a team of four, virtual team of 16 people including two sales specialists for Backup and Recovery. o Direct all activities around campaign and program investment for lead and demand generation.
Senior Technologist, Solutions Group at Quantum CorporationJune 2003 - January 2008 | Denver - Seattle - San Jose
***ADIC from 2003, until Quantum successfully completed the acquisition of ADIC as of 8/22/2006.*** Challenge: Deliver succinct product requirements based on field input from customers, channel partners and account management team to engineering and product management. Evangelize new technology visions to customers and industry partners. Responsibility: Strategic and tactical planning responsibilities for advanced solutions positioning, implementation and delivery of existing and emerging technologies. Focus: Responsible for the efficiency software within Quantum's portfolio. Specifically focused on blocklets(tm), Quantum's de-duplication technology.
VP Professional Services at DataStaff, Inc.1997 - 2003 | Chicago
Now DSN Group is a Chicago, IL based professional services organization.
Advisor, Board Member at IndependentMay 2016 - Present | Castle Rock, CO
Working with startups looking for series A funding.